Abstract: This paper aims to identify the determinants of consumer behaviour of mobile financial services (MFS) in Bangladesh. Data used in this study were collected through online survey. A total of 1460 users of MFS in Bangladesh participated in the survey during 2021. The study finds that perceived usefulness has the strongest impact on customer satisfaction, followed by perceived safety and perceived ease of use. On the other hand, customer satisfaction has the strongest impact on both continuance intention and recommend intention, followed by perceived usefulness and personal innovativeness. The findings have important policy implications for financial inclusion.
Afnaan Ahmed, S. M. Raihan Uddin, S. M. Rifat Hassan (2022). Factors Affecting Consumer Behaviour in Mobile Financial Services in Bangladesh. Asia-Pacific Sustainable Development Journal, 29(1), 143–163. ISBN: 9789211208429. United Nations ESCAP.